NEWS: Simply Sports Cars Lotus and KTM dealership in Melbourne

Simply Sports Cars opened its Melbourne Dealership in 2018 & now runs Lotus Melbourne

Simply Sports Cars Melbourne dealership opened in 2018

Simply Sports Cars Melbourne Dealership

Simply Sports Cars opened a new dealership in 2018 located in South Bank in Melbourne, Victoria. The dealership had a custom fit out and sold Lotus and KTM sports cars run by race driver Mark O’Connor & engineer Lee Knappett.


Just like Sydney, the Melbourne Simply Sports Cars dealerships offers sells new and used vehicles, servicing, upgrades, track days and other amazing driving experiences.


Lee Knappett established Simply Sports Cars back in 2006 quickly becoming Australia’s most successful Lotus dealership. Mark O’Connor has a long and successful track record racing sports cars in Australia winning many races and classes along the way.

Simply Sports Cars assumes responsiblity for Lotus Melbourne in 2020

Lotus Sports Car Tour Group at Tarmac Rally Targa Tasmania back at Lotus Melbourne Dealership

In January 2020, Lotus Cars Australia (LCA) changes its operations for its Lotus Melbourne showroom and service facility, located at 116 Cremorne Street in Richmond, Victoria.


Effective January 9, 2020, responsibility for the Lotus Melbourne dealership – already a central hub for the Lotus community – transferred from Zagame Automotive Group to Simply Sports Cars (SSC).


The decision follows collaborative discussions between Zagame Automotive Group and LCA, discussions that see Zagame remain in the Lotus Cars family, managing the increasingly successful Lotus Adelaide dealership.

“I would like to acknowledge the long-term association that the Zagame group has had with the Lotus brand, which spans over many decades.

“I am confident that the Simply Sports Cars team will pick up from where Zagame has taken the brand in Victoria and progress it to the next level of engagement, both with our existing client base and the broader emerging community.

“Simply Sports Cars has been very successful with their Sydney based operation and I look forward to seeing their passion for all things Lotus in Melbourne”

Lee Knappett - Lotus Cars Australia CEO

The Cremorne dealership will be managed by Mark O’Connor, a pivotal part of the Lotus and SSC communities through his sales, driver training and engineering expertise.


Mark has most recently managed the SSC premises in South Melbourne, and together with his team will provide a comprehensive set of maintenance, crash repair and upgrade services from the Cremorne based facility.


The Lotus Melbourne dealership will remain the focal point of the Lotus experience in Victoria, with regular community functions including the social ‘Lotus and Lattes’ experience, dealer-run track events and national track and tarmac rally events put on by Lotus Cars Australia.