NEWS: Lotus Emira online configurator with interactive video and motion

A new online configurator for the Lotus Emira has been released which has a mix of still & moving video imagery that is interactive. Change spec on the fly as it drives by

Configure an Emira spec using interactive video & motion

Play Video about Lotus Emira online configurator with videos and motion

One of the hardest things to try and do is visualise the spec of a new vehicle purchase. Lotus have created a new online configurator for the Emira that uses a mix of interactivity, motion & video to show the car at different angles, even driving on the road.

You can change the exterior paint colours, see what it looks like with or without the black pack options, change the wheels, brake calipers & even the interior colours.

The configurator lets you move around the vehicle to see different angles & the new video feature then takes your spec & puts it into a full motion video scenario.

This new vehicle configurator technology enables you to see the vehicle moving dynamically with light reflecting off its lines & curves enabling you to visualise it from all angles.

Best of all you can make adjustments while the video is playing or pause it, then make a change. So for the same perspective you can change paint colour, wheel types and see it in the same perspective in the video. 

For those who are a little more creative, you can use a screen recording application to capture the video, make edits & even create your own Emira show reel.