Simply Sports Cars assumes responsibility for Lotus Melbourne


Lotus Cars Australia (LCA) wishes to advise a change of operations for the key Lotus Melbourne showroom and service facility, located at 116 Cremorne Street in Richmond, Victoria.

Effective January 9, 2020, responsibility for the Lotus Melbourne dealership – already a central hub for the Lotus community – transferred from Zagame Automotive Group to Simply Sports Cars (SSC).

The decision follows collaborative discussions between Zagame Automotive Group and LCA, discussions that see Zagame remain in the Lotus Cars family, managing the increasingly successful Lotus Adelaide dealership.

Lotus Cars Australia CEO Lee Knappett said: “I would like to acknowledge the long-term association that the Zagame group has had with the Lotus brand, which spans over many decades.

“I am confident that the Simply Sports Cars team will pick up from where Zagame has taken the brand in Victoria and progress it to the next level of engagement, both with our existing client base and the broader emerging community.

“Simply Sports Cars has been very successful with their Sydney based operation and I look forward to seeing their passion for all things Lotus in Melbourne,” he said.

The Cremorne dealership will be managed by Mark O’Connor, a pivotal part of the Lotus and SSC communities through his sales, driver training and engineering expertise. Mark has most recently managed the SSC premises in South Melbourne, and together with his team will provide a comprehensive set of maintenance, crash repair and upgrade services from the Cremorne based facility.

The Lotus Melbourne dealership will remain the focal point of the Lotus experience in Victoria, with regular community functions including the social ‘Lotus and Lattes’ experience, dealer-run track events and national track and tarmac rally events put on by Lotus Cars Australia.




116 Cremorne Street



VIC 3121


Sales: 03 9046 1440




Monday 08:30 – 17:30

Tuesday 08:30 – 17:30

Wednesday 08:30 – 17:30

Thursday 08:30 – 17:30

Friday 08:30 – 17:30

Saturday 09:00 – 15:00